An animated logo would spice up any email signature and drive recipients to take a second look. ![]() They’ve become so formulaic that it’s easy to ignore them completely. But most email signatures include the same ( rather dull!) information: name, job title, static logo, maybe a short quip. Email signaturesĮmail is still one of the most widely-used communication methods, particularly in B2B businesses. ![]() The exhibits that stick in people’s minds are those that offer something a little bit different – like a screen showing their animated logo!Īccording to a survey of trade show exhibitors, 48% agreed that an eye-catching stand is the most effective method for attracting attendees – even more effective than giveaways (34%). But these events are very fast-paced with a lot happening, so attendees won’t be able to remember everybody. Trade shows are a great way to meet potential customers face-to-face and increase brand awareness. When people finish watching your video, you usually want them to take the next step along your funnel, whether that’s contacting you for a demo of your product, downloading your app, or anything else!īy ending your videos with your logo you can keep your brand at the forefront of customers’ minds and hopefully encourage them to take that all-important next step. Including your animated logo at the start and end of your branded videos is a great way to bookend your message and remind viewers who you are. Outro to branded videosĪnimated logos work just as well for outros as they do for intros. Starting your videos with an animated logo can help you look more professional, while also sending out a clear message of ownership from the moment people press play. According to our State of Video Marketing survey, a staggering 99% of marketers are using video, with 96% saying they plan to increase or maintain their video marketing spend in coming years.īut this increase in video marketing also brings with it an increase in competition. But where and how should you use your logo animation in order to get the most traction? Sim-Smith 8 awesome ways to use logo animationĪnimated logos are fun and they can help you stand out in a crowded marketplace. This kind of visual appeal, in a digital world full of noise and distractions, could be exactly what you need to grab and hold the attention of your customers. When people see something move, their eyes are drawn to it. Not only that, motion is attention-grabbing. ![]() This technique is still relatively under-used and so all brands who embrace it have the opportunity to benefit from an instant edge in their market. Logo animation is essentially taking a ‘static’ logo, breaking it into parts, and having those parts animate together – breathing new life into the idea of logo design, and giving your digital brand toolkit more punch than ever before! 500px In this article we’ll be looking at awesome ways to use logo animation and also some examples of it in action. Combining great logo design with animation creates a vibrant, fun and visually striking slice of brand identity that invariably leaves a great and lasting impression on an audience. New and exciting technology can help enhance this effect – a great example of which is logo animation. Companies increasingly look for every opportunity to make a great first impression with their brand, and set themselves apart from their competitors. The technological revolution of the last half century has only made it more important for brands to stand out, with increased global competition and a shrinking human attention span. They first used their logo way back in 1787, and it’s remained unchanged ever since – making it the oldest unaltered logo in continuous use!įor as long as businesses have been marketing their products and services, they’ve been using symbols and logos to distinguish and differentiate their offerings. ![]() Take a company like Twinings, for example. It’s easy to think of the company logo as a modern concept.īut a little research reveals that it’s almost as old as business itself.
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